Audience Capture — Matt Klein

Audience Capture is a limited printed zine exploring the dangerous, hypnotizing dynamics of online audiences and platform metrics on modern creators.

Organized by several chapters, Audience Capture analyzes the underlying social theory driving the phenomenon, the extremism it takes on, personal accounts, and conclusively, strategies to resist the pull.

Praise for Audience Capture:

Matt understands the strange and ever-shifting rhythms of internet audiences better than anyone and this zine proves it.

 — Ryan Broderick
 Writer, Garbage Day

Though Audience Capture may seem inescapable in many ways, Klein empowers us with perspective and agency to right the ship to our own likings. Brilliantly done.

— Dr. Marcus Collins
CSO, W+K & Author of For the Culture

A fascinating exploration of the creator side of the coin and dangers of becoming a captive to an ever more demanding audience.

— Zoe Scaman
Founder, Bodacious